Can’t you just google it?
You need to market your business. Sounds obvious right?
But if you’re a wellbeing founder in a service-led industry, you probably didn’t start your business because you were passionate about marketing.
You started because you’re deeply invested in your area of holistic health. You went on a journey to learn how to help people through your chosen modality.
Fast forward a few years (and a steep learning curve), and you have your own business doing what you love.
But wait, there’s a catch, a big one at that.
No one mentioned you need to be a marketing expert too, and your “just google it” approach has you feeling like you need a PhD in business just to write your Instagram bio.
Here’s the truth: marketing is a big part of running a business. That’s not going away. But what if, instead of resisting it, you reframed it?
A fresh way to think about marketing:
Surrender to the reality that marketing is part of your work
Reframe ‘marketing’ as simply talking about what you love
When you shift your mindset from “marketing your business” to “sharing why you love what you do,” it feels easier.
The first step toward this is to reflect on why you do what you do and the impact you facilitate.
Tap into your why with these prompts:
What inspired you to train in your area of expertise?
What inspired you to start your own business?
What areas of your work could you talk about all day every day?
What client transformations have deeply inspired you? And why?
What would your best customers say they’ve gained from working with you?
How can you challenge the status quo of your industry?
Asking questions like this helps you tap into the parts of your business that really light you up, that kind of passion is magnetic.
The cool thing is that you can choose to build your brand around this stuff. Laying the foundations for a business that feels positive to you and connects with your customers - both of which are fundamental to growh
Give it a try and let me know what you come up with.
And if you need more support, my live 1:1 brand strategy program ‘Find Your Orbit’ will be launching in June with just 2 spots available. And if you are signed up to the waitlist, you get first dibs with a juicy discount.
Vicky x